ORCHID COFFEE COMPANY

Prompt: Design a logo and brand for a coffee company named Orchid based around mindfulness and nature.

PROCESS

Given the name "Orchid", I based the logo around the orchid flower. I chose a mono line logo to make it feel simple, mindful, and organic. The side petals then morph to look like the profile of the human head, then the ends of the line form a swirl within the persons head. the logo is also made to tilt slightly to look more natural. The entire brand was then built around this logo, putting an emphasis on nature and organic forms. The style guide illustrates all the rules of the brand.

FIRST DRAFT

while doing the sketches and making the drafts, the company was called Orchid Echo Coffee. My collogues suggested I simplify the name to just Orchid, as Orchid Echo was a mouthful and the echo part was unnecessary. For the wordmark logo, I stuck with the flower only and the name of the company, but not made into a badge. I kept the idea of the cup forming up into the flower, however, for the alternative logo.